On World Environment Day, 5th June 2020, Wildchain & UN Environment Programme teamed up with 10 influential figures in Thailand to kickstart a viral campaign, posting a photo of themselves in nature and explained why it’s time #ForNature. Everyone was encouraged to tag their friends in order to raise maximum awareness.
Almost 5,000 of you liked our initial post on Facebook that got the ball rolling. For three days we have been watching beautiful #ForNature posts fulfilling Facebook and Instagram. The campaign resulted in numerous heartwarming texts revealing why nature is important; and photographs from all over the world: the moss garden of the Gio-ji Temple in Arashiyama, Nikopol – a small city in Ukraine, Lithuanian forest, Erawan Waterfalls in Kanchanaburi, Cat Cat Village in Sa Pa – Vietnam, Himalayas, Jokulsarlon – Iceland, Croatia, and many other gorgeous locations. The campaign made it obvious that all of us have a place in nature that we are connected to and feel a part of. When you feel like you are a part of something – you want to protect it.
Why do we care to Act Now?
The 2020 theme for World Environment Day is biodiversity — a call to action to combat the accelerating loss of species and degradation of the natural world. One million plant and animal species risk extinction, largely due to human activities. We need to spread awareness and inspire the next generation to take action to protect our natural world.
Who are the influential figures in Thailand who kickstarted this #ForNature campaign?
Thai actress and TV host
Writer, documentary producer and UNHCR supporter
Thai actress, TV host and DJ
Eco Designer, actor
Thai TV host, DJ
What is the biodiversity situation like in 2020?
Biodiversity is the base that maintains all life on land and in water. The diversity of life forms in any habitat is under critical threat of mass extinction: by 2030 close to 1 million species are likely to become extinct. In other words, one in four species will disappear forever. Up till now, wildlife has dropped 60% in numbers in the last 50 years. What does this mean to us, humans? If we don’t act now, the loss in biodiversity will bring severe effects for humanity, such as health and food systems failure, disorder in all supply chains, and much more. This drama has to be blamed on our unsustainable exploitation of nature. Yet, our and our children’s existence and quality of life depend on it.
2020 is a critical year for biodiversity, following bushfires in the US, Brazil, Australia, and a coronavirus outbreak to name just a few. A range of such devastating events highlights our dependency on ecosystems and biodiversity, and also shows that what happens in one part of the world is no more irrelevant to the rest of the world – we are now interlinked like never before. It’s beautiful to see how people connected and acted together during the crisis, showing the power of international cooperation and coordination. Yet, such dramatic events are systematic and symptomatic, calling all of us to contribute to our survival and start living in harmony with nature.
It is not too late to post a photo of yourself in nature, along with #ForNature and #Wildchain, we’d love to see your photo pop up on our feed 😉
Anastasia is responsible for the Events & Marketing side of Wildchain. She was born in USSR, where circuses and zoos were the most well-known kids’ source of entertainment. At the age of 13 she left Moscow to relocated to the UK. After graduating from Northumbria University with a Bachelors degree in Advertising and Media, she began working on projects in Czech Republic, Switzerland, UAE and Thailand. She loves the fact that Wildchain raises awareness and promotes people to take actions for wildlife conservation out of love, not based on fear.